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Saif Kaleem's avatar

I pondered how the desire to preserve and protect things relates to brand perception in today's world. For instance, I am more inclined to safeguard a bespoke suit from a renowned brand than an identical one off the rack from a department store. While both may appear equally attractive, the brand-name suit will likely last longer. Similarly, if you have two plain black cotton t-shirts that are identical, but one has a "Hugo Boss" logo and the other is from Banana Republic, you would assume that the Hugo Boss t-shirt would be better cared for because of the prestige behind the brand.

Lastly, Heidegger's insightful take on thinking reminded me of the famous quote and fundamental philosophy coined by Descartes, "Cogito, ergo sum"..."I think, therefore I am."

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